New Bones Culture collaborator & graphic artist, Hive Drive aka @unimpressed.media created this incredible music video for the latest Beastcoast boombap single from Bones Culture- 66notes “Empathy”
“They (Notes & Oax) brought the concept of using an avatar for 66notes, in the form of a hooded sweatshirt with some type of anamorphic face emoting for him. And this video is the product of that. I think the lone character shrouded in this hoodie represents the loneliness we all feel and that works really cohesively with the lyrical content.
I also wanted to include graphics that give a comic book type of feel. I think I’m today’s society the ability to empathize with another human is rare enough to be a superpower.”
Hive Driver (a mixed media artist- photographer, digital artist, painter) is, “just a guy who wants to put as much creativity out in the ether as possible.” look for music collaborations with V1TAL and DHXQHU in 2021. Hive Drive also designed the cover for the last single featuring 66notes from Jefferson Ambrose “Give it Away”. He also designed the recent merch line in new Bones Culture store!
66notes and BenOaks have been creating music together for close to 10 years (though they have still yet to meet in person): starting with their triphop project the Numinous (along with Devy Dev Dev released a full length album and an EP) and continuing with their soon to be released, side-project D3DM3N.